A brochure is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits.

When it comes to brochures, it’s all about the design. A great design will compel your audience to read all about what you’re doing. A less-than-stellar design will end up in the trash can.